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How To Quickly Identify “Unhelpful Content” That's Impacting Your Rankings
Navigate the Google Helpful Content Update and Learn How To Identify “Unhelpful Content”
ambITious
October 03, 2023
THIS WEEK IN AI^SEO
🤖 ChatGPT goes multimodal with images and voice
🔎 ChatGPT can now browse the open web
👊 Google’s Helpful Content Update Packs A Punch
🛠️ How to identify “Unhelpful Content”
📸Try DALL-E 3 FREE with Bing
➡️ 2 Cools Tools To Try
Read time: 3 Minutes
ARTIFICIAL INTELLIGENCE
🤖 ChatGPT Goes Multimodal With Images And Voice
Need To Know:
OpenAI has sent shockwaves through the world with the introduction of multimodal functionalities for ChatGPT. These innovative features empower the chatbot to comprehend images, grasp speech, and communicate audibly while engaging with users.
OpenAI has introduced exciting new features for ChatGPT. Users can now engage in voice conversations using Whisper technology, which offers five voice options created with professional voice actors.
Additionally, ChatGPT can understand images, including photographs, screenshots, and text documents. Users can discuss multiple images and use a drawing tool to interact with the assistant.
Spotify Is Already Using This:
Notably, the new text-to-speech model is being used in Spotify's Voice Translation feature pilot for podcast audio translation.
ARTIFICIAL INTELLIGENCE
🤖 ChatGPT can now browse the internet via Bing
Need To Know:
OpenAI has reintroduced the ChatGPT browsing feature, allowing access to current internet information via Bing search integration for ChatGPT Plus and Enterprise users, with plans to extend it to free users soon.
The feature was disabled temporarily due to ChatGPT bypassing publisher paywalls.
Real-time data access significantly expands ChatGPT's knowledge beyond its 2021 training data cutoff.
OpenAI demonstrated the feature's capabilities and potential shortcomings on Twitter.
This update is crucial as it addresses ChatGPT's knowledge limitations, making it a comprehensive alternative to traditional search engines.
How actual good this is it up for debate. Initial testing showing varying depth of internet access, but we think this is a welcome step forward in this fast paced space.
SEARCH ENGINE OPTIMIZATION
🚀 Google’s (not so) Helpful Content Update Packs A Punch
What you need to know:
Google's helpful content system prioritizes user-friendly content in search results. Key points:
It penalizes unhelpful content and operates automatically through a machine-learning model.
Excessive unhelpful content can impact search rankings.
Website owners producing valuable content may benefit from the system.
Traffic fluctuations may necessitate content assessment.
The system's influence may take months to fully manifest.
SEARCH ENGINE OPTIMIZATION
🔎 Quickly Identify “Unhelpful Content”
How can I identify unhelpful content:
1. First open the Google Search Console (GSC). Set the date range to 6 months.
2. Select performance
3. Click pages.
4. Sort the pages by impressions
5. Any page that has not got ZERO impressions and ZERO clicks in the last 6 months from search is likely “unhelpful content”
6. Any pages that meet this criteria are canditates for either removal or significant improvement. These pages are not adding any value and are likely impacting your domains authority.
See the full Google Press Release here
💡If you don’t have the GSC setup for your website do this now and then wait a couple of days before working through the 6 step process.
Have you been impacted?
Watch this 📺for some basic hacks and strategies ↙️
AI Text To Image
📸 How to access DALL-E 3 FREE
DALL-E 3 Now Available:
Text-to-image generator DALL-E 3 is now available to try in Bing, and the upgrades are impressive.
Give it a go for yourself just follow these steps:
➡️Go to bing.com/images/create and sign in or create a Microsoft account.
➡️Type a text prompt describing your image. DALL-E has suggested prompts to try to help users. (The image above was a Bing suggested prompt, impressive detail!)
